Assuming that digital marketing and traditional marketing is the only kind of binary that you can look into as far as advertising is concerned is a rather myopic way of looking at things once all has been said and is now out of the way. The reason behind this is that there are so many other routes that you could take, and many of these routes would far superior to anything else you could have looked into and they can make the launch of your brand new business far more successful than might have been the case otherwise.
The main goal of any business that actually wants to end up turning a profit each and every year is increasing sales, and the best way to do that is to launch products that you feel like people are going to low. However, the thing about that is that if you don’t advertise these products, no one would know to buy them from you. Trade shows can be a big help with that since they are really large events that are extremely exclusive as well.
These events are essentially meant to show what is new in a particular industry, and only members of the press and industry leaders will ever be invited to them. Hence, you can use this to display the superiority of your product and potentially get a wide range of articles written about it that would generate so much word of mouth marketing that you would not need to do anything else to advertise your product at all at least for the next few months while the buzz is still ongoing and hasn’t started to die down yet.