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13 Jun
10:47

Growing a Business Instagram Account

Building your Instagram account is very similar to creating a personal Instagram account. It would be best to have an eye-catching, easy-to-navigate layout and quality content. The difference lies in the goals of these accounts. While personal accounts are for sharing with friends and family, a business account is for marketing and selling products.

 

Your personal Instagram account should have a different layout than your business account. Ronn Torossian encourages businesses to create accounts representative of who they are as a brand.

 

To use Instagram for your business, you must make your account stand out by promoting your brand’s identity. To do this, use beautiful imagery with text overlays that match the look of your website and products. Create a color scheme that is workable across all platforms: desktop, mobile, and tablet.

 

The purpose of your personal Instagram is to share with family, friends, and followers. In the marketing world, they call this ‘native advertising.’ Native advertising is when brands show their branded content on third-party platforms such as Twitter, Facebook, and Instagram without explicitly asking for money or an advertisement. This type of content could include products from a company, travel photos from a vacation, or a photo from one of their events.

Ronn Torossian

 

What are some examples of native advertising on social media? Let’s say you like a brand’s product and want to support them. You could repost the effect on your Instagram account. Or you could post a photo of you enjoying a product at an event.

 

Your goal should be to provide value through your content. It’s a win-win for both parties. If you don’t like certain products, don’t bother posting them on your account. Remember, this is supposed to be a fun way to share photos, not a sales pitch.

 

A business account has a different purpose. Businesses buy advertisements and sponsored posts on social media platforms, including Instagram, to advertise their products or sales they are running at their business location:

 

Your business type will determine what kind of content makes sense for your account. For example, if you own a restaurant, you can post different photos. You can post photos of the food, interior design, or even pictures from events at your restaurant.

 

Your goal is to build brand awareness with your followers in hopes that they will want to visit your location and purchase goods and services from you.

 

The main difference in the purpose of these two accounts is that a person’s Instagram account is designed to share content while a business account sells goods and services. These goals will determine what type of content appears on these accounts.

13 Jun
05:21

The Future of Public Relations and Marketing

“Marketing in a digital world has become too complex for a single person to be able to keep up,” suggests Forbes reporter Rebecca Wachter. And it’s true. That’s why this month’s focus on the future of PR and marketing is on a new wave of digital journalists and content producers who are disrupting traditional relations between PR and marketing professionals and their clients.

Many of them are experimenting with the concept of the integrated journalist/marketer. Their goal is to help clients understand what works for them, and they are making massive changes to the way PR and marketing strategies are written and measured.

“I like to think of the future of PR and marketing as being about creating content for people who are highly engaged with the world around them,” says Barbara Solomon, co-founder and CEO of Convince & Convert, a newly launched digital agency. “Everything we do will be centered on the people who are going to be reading and sharing the content.”

Ronn Torossian

The future of PR and marketing: What will it be?

This will be the most significant change to public relations and marketing in a long time. Although the traditional relationship between PR and marketing professionals is changing, the basic questions about the best way to do business with clients are still the same.

RonnTorossian web has become so powerful that we are moving beyond a department-based approach to solving problems. Rather, we are all working together to solve them,” adds Solomon.

If you’re lucky enough to be at the forefront of these changes, you are poised to be very successful.

“In a way, all of us in PR and marketing are the future of PR and marketing, because we are constantly creating new ways of communicating,” says Buzzfeed News reporter Natalie Brodsky.

“As an industry, we’ve become better at responding to the world’s changing needs,” says Josh Griffith, the former chief communications officer of KIVA Media, a digital PR firm. “But it’s not about what we are doing, it’s about how we’re doing it.”

As a result, PR and marketing professionals will need to evolve from being primarily account managers to change-driven practitioners with deep understanding of their clients’ business and customers, whether they are businesses, brands or politicians.

9 Jun
09:26

How to Select the Best Long-Term Care Center

Having to send your loved ones in the long-term care facility will be the touch choice and comes with a lot of emotions. Rykka Care Centre would like to help and alleviate some stress & struggle you might currently experiencing just by offering you tips on how you can select the best short term or long term care center.

Living Spaces of the Long Term Care Center

With long term care center, you are offered fully-serviced living surrounding that cares for all your needs. Trained staff will manage housekeeping, keeping your intimate space & shared space totally clean. The long term care center is specifically made for elderly and normal people.

  • There are many hand railing & ramps, meaning spaces are wheelchair-friendly and walker-friendly. Even for people with limited mobility, layout and design of long term care center highly improves mobility.
  • Most of the care center offers the private residences, and people that do not can partner you and your relative with compatible roommate. The long term care center generally have extensive grounds with wonderful landscaped surrounding, ideal for the afternoon strolls.
  • There’re various activities centers, staffed kitchens, as well as convenient stores available. Well-maintained living areas of the long term care center are quite comprehensive as well as unmatched in services that will offer you and your loved-one.

How Can I Select Best Facility?

You have to determine your requirements since there are many facilities levels that will be selected. There’s assisted living where your loved one might just require help with daily things. After that there is the skilled care center where your relative needs more attention daily. Finally, there’s memory care –that is for people with dementia and Alzheimer’s disease. Look out what you want for your relative and make the right choice on type of care center they require based on their care level.

9 Jun
04:58

Want to know about the health care centre field

The field of health care centre is a fast-growing specialization that involves providing care for older adults. It is expected to be in demand for many years to come due to the increasing number of people who are expected to need this type of care.

This field is mainly concerned with the care of older adults with complex mental and physical health needs. A health care centre that specializes in this field has the necessary skills to identify and fulfill the needs of people. They also closely monitor the conditions of the patients and their needs.

How do health care centre take care of their patients?

The Rykka Care Centre will provide the best possible care for their patients. This type of interaction allows the caretaker to develop effective methods of attending to the needs of the older adults. In addition to assessing the patient’s mental status, the caretaker also checks the patient’s cognitive skills and other medical conditions and then they decides if he or she is capable of performing various daily activities on their own.

As a connection between the patient’s family, doctors, and other health care providers, the health care centre can also discuss the patient’s various health concerns. The health care centre also aims to educate the patient about the importance of maintaining a healthy lifestyle and preventing diseases. They also help them to manage their physical and mental abilities so he or she can still participate in regular activities.

health care centre

Job role of health care centre

The health care centre also helps the patient to maintain his or her medication regimen. They also ensure that it is strictly followed. The Rykka Care Centre will also perform simple tasks such as taking blood pressure and performing other basic procedures. Being a caretaker can be emotionally challenging due to the various factors that affect the well-being of older adults. Some of these include depression, financial problems, and feelings of abandonment and loneliness. As a caregiver, they must learn how to treat each patient with the utmost respect and dignity. While it’s important to note that the cost of health care services is often more reasonable than nursing care or private seniors’ residences, it’s also possible to make due with a flexible schedule. Choose the best health care centre based on the customer reviews and ask to your neighbours and friends before you going to join with them.

7 Jun
05:15

Ronn Torossian: Books, Biography, Blog

Ronn Torossian Tips

Ronn Torossian, director of public relations, said that marketing includes all the activities that a company undertakes to encourage the purchase and sale of its products and services. Marketing draws attention to the offers of a company, which can be products or services. Relevant marketing examples include television advertisements, display panels and advertisements on social media platforms and magazines.

Marketing mix is ​​a crucial element of marketing. The marketing mix refers to a set of actions that a company uses to promote its products and services. They include four “p: product, price, promotion and place. Marketing also consists in targeting ideal customers and drawing their attention to the product or service of a company.

Here are the objectives of marketing.

The end result is a customer responding to a call for action. This can only be achieved by certain steps. The steps include the following elements:

  • Understand the buyer’s character
  • Successful alignment of sales and marketing
  • Establish relationships with prospects through several contact points
  • Adopt an omnichannel marketing approach
  • Including live or cat cat robots.
  • For a business to put it there and settle, it must adopt certain awareness tactics. Nowadays, customers are counting on social media platforms for opinions and advice.

The information or messages given to customers should make it easier for them to choose a business rather than others. Certain digital marketing strategies, such as optimization of forms and the creation of online communities, also lead to an increase in conversions. There are many ways in which companies can use this new feature on Instagram to connect with the public and promote by the guide of Ronn Torossian.

Optimization of recall posts

The addition of a reminder to an Instagram publication takes less than a minute, and users can choose to add a specific time for the time of departure or end for an event. Although no one receives the notification concerning the end of the event, the delay is useful for consumers, because it will make them know how long an event will last. In addition, the platform automatically converts reminders in local time of any user who authorizes notifications, which means that companies do not need to add additional time zones to the recall. Companies must use detailed names for their events, so that consumers understand what the event is before adding a reminder for this. Companies should also use descriptive legends for their publications. Although Instagram limits the number of characters for event names, there is no limit for such for legends.

7 Jun
04:11

Few Suggestions for the Instagram marketing plan

You cannot expect to thrive by just posting photographs of your items or services on Instagram. Nobody wants to listen to sales pitches all day long. You should have a mix of entertaining material that doesn’t sell anything and marketing stuff on occasion. To get knowledge about you must know about Ronn Torossian. Here are few Instagram marketing strategies to help your business succeed:

  • Upload high-quality images. Instagram photos are popular. Uploading high-quality photographs is therefore essential if you want people to trust your business. People are less inclined to follow and trust a firm that utilises low-quality images since your lack of attention to the quality of your photos might reflect on the quality of your products or services.
  • Have a decent landing page. Your landing page must be visually appealing, easy to navigate, and accurately and consistently reflect your brand. Your profile is the first thing visitors see and the only area where you may connect to your company’s website.
  • Use Instagram as a commercial tool. Instagram for business tools can help you successfully sell your products or services. Create an Instagram marketing plan and analyse data and insights to evaluate whether it is effective.

  • Make use of the appropriate hashtags. Although hashtags were not invented by Instagram, they have become a strong communications tool. Hashtags on Instagram are one of the quickest methods for people to notice your work. To assist you target the correct audience, use hashtags that are relevant to your content, if you are not sure about choosing right one check Ronn Torossian.
  • Post product teasers. People are typically curious. You may pique people’s interest by publishing teaser pieces or tales about a future new product or service. This method can help you improve interaction and followers on your Instagram feed.
  • Sell on Instagram stories. People like informal material and dislike over-produced stuff in general. Instagram Stories allows your company to post daily content.
6 Jun
07:45

Renovating multifamily homes in Chelsea, NY.

The Jasper Venture Group has completed the remodeling of multifamily houses in Chelsea. The Jasper Venture Group is committed to being a company that lays down roots and builds neighborhoods by ensuring it invests in the communities where it works. It’s also committed to developing sustainable designs for buildings for the future instead of relying on structures built decades ago without considering how much energy or water those structures would use.

The company has remodeled houses in Bensonhurst and Cobble Hill in the past. Now, it has turned its attention to Chelsea. The companies will be working on a series of apartment houses to make them more energy-efficient. The company wants to use as much recycled material as possible while preserving the classic details in the buildings and maintaining their classic façade. The Jasper Venture Group hopes that making these buildings more efficient, it will spur environmental awareness among its neighbors.

When the Jasper Venture Group lead by ilio mavlyanov was remodeling the houses, managers made sure to carefully remove the original brickwork while also making sure to install new brick in such a way that it matched the original brick. The company also replaced all windows and doors with new energy-efficient ones. In addition, it gave each apartment a new kitchen and bathroom. One of the more significant projects is on West 10th Street. Rather than using traditional mortar joints, Michael Freidman and his team used bricks stacked in two different ways to create a pattern on either side of the doorway.

ilio mavlyanov

The company wanted to use as many materials from local businesses as possible during construction. It partnered with the Home Depot, which has worked with local vendors to ensure that most of the materials are American-made. The companies worked together to create a home that would be efficient while also keeping with the classic style of the apartment complex it was remodeling. It has saved the company significantly in energy costs while also fitting in with its environment.

Jasper Venture Group has been working on these projects at no charge because they want to help people save money on their utility bills by making their homes more energy-efficient and effective. The company is also trying to ensure that its buildings are well-built, thus reducing water damage. Like everything else they do, they take sustainability seriously as part of their corporate mission.

The Jasper Venture Group is a real estate development and construction firm that works with builders, architects, and designers to develop properties. It was founded by Michael Freidman, who has been working on designing several unique buildings in Brooklyn for investors for over a decade. The company’s headquarters are where it is also developing a new building on the waterfront with Real Estate Investments.

6 Jun
07:11

How to choose the right property developer?

Most people would agree that choosing a property created by a reputable construction company is the greatest approach to ensure a safe property investment. The first and most important step a future buyer should take when considering a house purchase is to conduct extensive research on active developers in the present market. The most common mistake made by potential homebuyers is to chase after those alluring promises. Here are a few pointers to help you find the best real estate developers.

Their Background:        

Hundreds of new and inexperienced developers are flooding the market. These entrants want to make money quickly and get started on their initiatives as soon as possible. Selecting a developer like iliomavlyanov founder of Jasper Venture Group real estate Company with vast experience in the real estate market is crucial. The more time a developer has been in business, the better. An experienced builder is more likely to comprehend your requirements and deliver projects that check off the majority of the boxes on the checklist. It’s also a good idea for you, the buyer, to look over the builder’s previous work.

ilio mavlyanov

Building Quality:      

When purchasing a property, one of the most significant factors to consider is construction quality. The standard of a builder’s work indicates a great deal about the company’s values and ethics. Poor construction not only compromises the interiors of your home and shortens its lifespan, but it can also be exceedingly dangerous if you live in an earthquake-prone area. Check to see if your developer is using the most up-to-date construction technology and has received the requisite quality accreditation or ratings for their works.

Websites and Social Media:

A brand’s image, history, and founders are best revealed through its website and social media pages. It also gives you access to information on their business partners, collaborators, and ongoing and completed projects.When you’re going through it, this understanding will come in helpful.

27 May
08:55

The Importance of Social Media Marketing in the Real Estate Sector

The second most socially active industry is real estate. Social media is used by agents, brokers, developers, and property managers to get their properties in front of more people. People may discover suggestions on anything and anything on social media. For businesses where services are critical to revenue, social media is incredibly important. The brokerage is based on other people’s suggestions and who knows who. When you think about it, that’s exactly what social media is built on.

People aspire to have access to accurate and helpful data. As a result, everyone will immediately receive information from like-minded individuals, from groups where only one issue is highlighted and ideas and opinions are shared. Instagram, Facebook, and Twitter have all exploded in popularity as a result of this.

Interaction with the target group is simple

social media automation for real estate

It is not tough to interact on social media; all you need to know is what your target audience requires. Because social media is open to the public, anyone can respond to anything if they want to. When messages are posted with good content and text that necessitates engagement, reactions will automatically follow. However, you may also start conversations by reacting to posts and tweets from your target audience.

Costs are reasonable

In the real estate industry, social media marketing services are cost-effective; it is one of the great advantages of and reaches a large number of the targeted audience. There is a single platform where you can upgrade to a paid profile and have access to more features. There are advertising choices available; they, of course, cost money, but you are “in charge” of the cash that will be spent.

Establishing a network

There are numerous social media sites, and everyone has a preference for which one they use. As a business, you may change your social media approach by looking at which sites your target demographic is more active on. This is critical for establishing a network of people who are interested in your company, service, or product. Social media marketing for real estate agents is essential for spreading your tale and, as a result, extending your viral reach and, in turn, the network. It’s a circle that’s supposed to keep becoming bigger and bigger.

Old news is tough to find on social media, but if you look hard enough, you will find it. However, you will always be aware of what is going on around the globe because social media is such a volatile platform where everything is communicated instantly.

22 May
05:23

What is the giving pledge project?

The Giving Pledge is a simple idea: it is an open invitation for billionaires, or those who would be if it weren’t for their giving, to publicly pledge to donate the bulk of their money to philanthropy during their lifetimes or in their wills. It is motivated by the example provided by millions of individuals of all socioeconomic backgrounds who donate freely – and often at considerable personal cost – to make the world a better place. The Giving Pledge envisioned as a multi generational initiative, intends to help transform the social norms of generosity among the world’s wealthiest over time, inspiring individuals to give more, set their giving plans sooner, and donate in wiser ways. Signatories contribute to a wide variety of topics of their choosing. The Giving Pledge team hosts events throughout the year for signatories, families, and employees to learn from experts and one another about how to effectively use their donations to address some of the world’s most pressing issues. Chad Richison is one such person who has contributed to this worthy cause. This upbringing instilled in him a positive attitude toward society.

Some highlights about Chad Richison

Chad Richison learned as a child in Tuttle, Oklahoma, that if he wanted something, he had to work hard for it. That upbringing instilled in him a can-do attitude towards himself and others. He launched his first company moving hay in high school. As a young entrepreneur, he learned early on that working hard and being surrounded by positive people since no one does it alone. That mindset propelled him to where he is now, allowing him to serve others through the Green Shoe Foundation and the Richison Family Foundation. He created Paycom in 1998 and has since been committed to making life simpler for companies and the American worker.